Every weekday we bring you the Ad Age/iSpot Hot Spots, new TV commercials tracked by iSpot.tv, the real-time TV ad measurement company with attention and conversion analytics from more than eight million smart TVs. The ads here ran on national TV for the first time yesterday.

A few highlights: Qatar Airways imagines a fantastical 1950s musical-style trip for a family, who dance through Paris and ice skate in New York. Mitsubishi Electric promotes its Hyper Heating Systems' power by showing a spokesman on an oddly melting ice cube. And Burger King takes its Big King XL burger to the streets for a comparison taste test (one verdict: "like a Big Mac but more large and in charge").

Today's TV Ad Highlights

Data provided by iSpot.tv

Qatar Airways: The World Like Never Before

Premiered on: New Day With Alisyn Camerota and John Berman, CNN

Qatar Airways data for the last 30 days

Impressions: 3,660,315 (4% of industry)

Est. TV Spend: $39,351 (1% of industry)

Attention Score: 95.25

Attention Index: 170 (70% fewer interruptions than avg.)

Burger King: Improved Copycat

Premiered on: Moonshiners, Discovery Channel

Burger King data for the last 30 days

Impressions: 3,945,766,618 (17% of industry)

Est. TV Spend: $37,696,068 (13% of industry)

Attention Score: 90.73

Attention Index: 100 (0% fewer interruptions than avg.)

Mitsubishi Electric: Ice Melt

Premiered on: PGA Tour Champions Golf, Golf

Mitsubishi Electric data for the last 30 days

Impressions: 1,832,558 (

Est. TV Spend: $25,257 (

Attention Score: 74.98

Attention Index: 30 (70% more interruptions than avg.)

Comcast Spotlight: Working With Precision

Premiered on: Bondi Vet, Animal Planet

Comcast Spotlight data for the last 30 days

Impressions: 69,920,741 (1% of industry)

Est. TV Spend: $343,489 (2% of industry)

Attention Score: 96.51

Attention Index: 149 (49% fewer interruptions than avg.)

MTailor: Perfectly Fitted Custom Jeans

Premiered on: The Da Vinci Code, AMC

MTailor data for the last 30 days

Impressions: 262,713,236 (20% of industry)

Est. TV Spend: $3,568,146 (22% of industry)

Attention Score: 91.62

Attention Index: 84 (16% more interruptions than avg.)

Data provided by iSpot.tv, TV Ad Measurement for Disruptive Brands

TV Impressions - Total TV ad impressions delivered for the brand or spot.
Est. TV Spend - Amount spent on TV airings for the brand's spots.
Attention Score - Measures the propensity of consumers to interrupt an ad play on TV. The higher the score, the more complete views. Actions that interrupt an ad play include changing the channel, pulling up the guide, fast-forwarding or turning off the TV.
Attention Index - Represents the Attention of a specific creative or program placement vs the average. The average is represented by a score of 100, and the total index range is from 0 through 200. For example, an attention index of 125 means that there are 25% fewer interrupted ad plays compared to the average.