Every weekday we bring you the Ad Age/iSpot Hot Spots, new TV commercials tracked by iSpot.tv, the real-time TV ad measurement company with attention and conversion analytics from more than eight million smart TVs. The ads here ran on national TV for the first time yesterday.

A few highlights: Apple serves up a charming way to show how Group FaceTime can be used by likeminded people (Ad Age's I-Hsien Sherwood has the backstory: "Apple's Group FaceTime helps Elvis impersonators around the world create a chorus of Kings"). Walmart celebrates its store associates who made headlines this year with their kind and heroic actions. And Howie Long and his family help Facebook plug its new Portal video-chat device.

Today's TV Ad Highlights

Data provided by iSpot.tv

Apple iPhone: A Little Company

Premiered on: Law & Order: Special Victims Unit, NBC

Apple iPhone data for the last 30 days

Impressions: 1,647,882,231 (26% of industry)

Est. TV Spend: $41,335,977 (30% of industry)

Attention Score: 79.70

Attention Index: 49 (51% more interruptions than avg.)

Walmart: Associate Thank You

Premiered on: The Wonderful World of Disney: Magical Holiday Celebration, ABC

Walmart data for the last 30 days

Impressions: 4,768,492,395 (19% of industry)

Est. TV Spend: $72,846,799 (24% of industry)

Attention Score: 91.27

Attention Index: 110 (10% fewer interruptions than avg.)

Portal from Facebook: Empty Nesters

Premiered on: NFL Football, NFL Network

Portal from Facebook data for the last 30 days

Impressions: 2,057,717,301 (43% of industry)

Est. TV Spend: $55,706,536 (70% of industry)

Attention Score: 89.88

Attention Index: 90 (10% more interruptions than avg.)

Payless Shoe Source: Epic Holiday Deals: The Payless Experiment

Premiered on: Martin, VH1

No airings data over the last 30 days; visit iSpot.tv for brand data going forward.

NFL: My Cause, My Cleats: Safer Schools

Premiered on: NFL Football, NFL Network

NFL data for the last 30 days

Impressions: 1,565,903,157 (49% of industry)

Est. TV Spend: $2,277,401 (7% of industry)

Attention Score: 90.34

Attention Index: 98 (2% more interruptions than avg.)

Data provided by iSpot.tv, Attention and Conversion Analytics for TV Ads

TV Impressions - Total TV ad impressions delivered for the brand or spot.
Est. TV Spend - Amount spent on TV airings for the brand's spots.
Attention Score - Measures the propensity of consumers to interrupt an ad play on TV. The higher the score, the more complete views. Actions that interrupt an ad play include changing the channel, pulling up the guide, fast-forwarding or turning off the TV.
Attention Index - Represents the Attention of a specific creative or program placement vs the average. The average is represented by a score of 100, and the total index range is from 0 through 200. For example, an attention index of 125 means that there are 25% fewer interrupted ad plays compared to the average.