A few highlights: Hershey's tells the story of a 94-year-old man named Bob likes to give away Hershey bars in another in a series of ads with the tagline "heartwarming the world." McDonald's hypes its addition of bacon to its menu classics, including the Big Mac. And Shipt explains how its professional shoppers will shop for everything from organic apple sauce to books to birthday cakes in a spot with the tagline "We bring the store to your door."
Today's TV Ad Highlights
Data provided by iSpot.tv, TV Ad Measurement for Disruptive BrandsTV Impressions - Total TV ad impressions delivered for the brand or spot.
Est. TV Spend - Amount spent on TV airings for the brand's spots.
Attention Score - Measures the propensity of consumers to interrupt an ad play on TV. The higher the score, the more complete views. Actions that interrupt an ad play include changing the channel, pulling up the guide, fast-forwarding or turning off the TV.
Attention Index - Represents the Attention of a specific creative or program placement vs the average. The average is represented by a score of 100, and the total index range is from 0 through 200. For example, an attention index of 125 means that there are 25% fewer interrupted ad plays compared to the average.