Why out-of-home is the future of video advertising

Video is becoming the go-to format for media consumption, but platform and audience fragmentation are increasing at a rapid pace. Advertisers are adjusting their strategies by converging linear TV, streaming services, mobile and the rest of the digital ecosystem. But as the consumer journey evolves, marketers will need to think beyond the small screen to reach their audiences. There are two trends that are affecting the state of video storytelling and opportunities for advertisers as they shift their approach: