Meanwhile, Lay’s has put characters from the movie on packs of Poppables, and is offering the chance to win free tickets to the movie. There’s also a grand prize of a pair of tickets to six music festivals, playing off the premise of the movie, in which the trolls find out there are six different lands, each devoted to a different genre of music. And General Mills has “Trolls World Tour” Pillsbury cookie dough and themed boxes of Trix and Honey Nut Cheerios.
Marketer’s Brief has learned about two real—but brief—jobs up for grabs. First, there’s the chance to be the Reddi-wip Everday Barista. The one-day gig in New York, on a date TBD, pays $15,000. Fans are supposed to submit videos to be chosen. The effort is meant to promote Reddi-wip Barista Series Nitro Creamer and Sweet Foam, which Conagra Brands introduced in 2019.
Silk, meanwhile, wants to hire a Granbassador to give a “grandparent stamp of approval” on using its dairy-free products in pies. That gig, timed to coincide with “Pi Day” on March 14, pays $10,000 to the grandparent chosen based on a photo, their favorite pie recipe and 150 words on why they deserve to be hired. The winner also gets a two-day trip along with one of their grandchildren to Silk’s Colorado headquarters and a year’s supply of Silk Dairy-Free Heavy Whipping Cream Alternative.
Customers get a piece of the profit pie
A new consumer goods company called arfa debuted this week (yes, lowercase). Helmed by execs from d-to-c beauty brand Glossier and Vice’s Broadly, the company is planning to launch a series of personal care brands, beginning later this month. Those brands will sell products that are co-created with customers who have a say in development. “Unlike the typical retail model, they’re finding products for their customers, not customers for their products,” says a spokeswoman. Such customers, essentially stakeholders, are called the Collective and receive 5 percent of profits.
Pizza Hut goes big
Pizza Hut brought back the Big Dipper, a nearly two-foot long, 24-piece pizza, first sold in 2011, that is rectangular, cut into strips and served with dipping sauces. The limited-time return of the pizza marks the first of several “Only from Pizza Hut” products and new pizzas the chain plans to offer this year as its new marketing team tries to reverse a sales slump.