Amid a global crisis around climate change, consumers are demanding more from brands in the way of eco-friendly practices. This includes how brands are weaving sustainability into their marketing efforts.
From minimizing carbon emissions on production sets to prioritizing investing in NFTs that are less harmful to the environment and buying eco-conscious media, there’s an onus on marketing and advertising leaders to balance environmental implications with financial gains.
While many agencies are brands are hiring chief sustainability officers to build these eco-friendly strategies, developing sustainability practices are also falling to other leaders.
Here’s a look at some of the brand, agency and marketing executives leading sustainability efforts.