Brand Marketing

20 brands catching baby boomers’ attention right now

Tripadvisor and other other travel brands made gains with baby boomers. (Bloomberg LP)
EW
By:
Erika Wheless
May 06, 2024 09:00 AM

Featured Stories

Retail
Why Walmart is trying to change its perception, even as sales climb

Walmart launches a campaign to show it's not the Walmart many people remember.

JN
By:
Jack Neff
Why Walmart is trying to change its perception, even as sales climb
Datacenter
US ad employment slumped in May for the sixth consecutive month
BJ
By:
Bradley Johnson
US ad employment slumped in May for the sixth consecutive month
Cannes Lions
AI becomes a Cannes co-pilot for agencies
BB
By:
Brian Bonilla
AI becomes a Cannes co-pilot for agencies
Cannes Lions
How to survive Cannes Lions—veteran ad execs share their top tips for first-timers
GF
By:
Gillian Follett
How to survive Cannes Lions—veteran ad execs share their top tips for first-timers