Brand Marketing

20 brands catching Gen Z’s attention right now

Gen Z’s desire for luxury watches and bags at secondhand prices saw Cartier (left) and Hermès (right) gain ground with younger consumers. (Cartier and Hermès via Instagram)
EW
By:
Erika Wheless
April 29, 2024 09:00 AM

Featured Stories

Meta
Meta wants to automate where your ads appear. These new AI tools are step one.

Advertisers will now be able to instruct Meta's AI ads system with more granular metrics for success.

AH
By:
Asa Hiken
Meta wants to automate where your ads appear. These new AI tools are step one.
Cannes Lions
Cannes Lions predictions—top creatives pick 53 campaigns to win
TN
By:
Tim Nudd
Cannes Lions predictions—top creatives pick 53 campaigns to win
Brand Marketing
How Venmo is changing its marketing strategy to embrace commerce
BD
By:
Brandon Doerrer
How Venmo is changing its marketing strategy to embrace commerce
Food & Beverage
Inside the rise of Uncrustables—marketing gets a boost as adult love for the kids’ snack grows
EW
By:
Erika Wheless
Inside the rise of Uncrustables—marketing gets a boost as adult love for the kids’ snack grows