Join Ad Age in person for the Gen Z Summit on March 6 when we bring together brand and agency leaders and Gen Z creators to examine the consumer behavior and purchasing decisions of those born between 1997 and 2012.

The event is designed for business leaders across the advertising and marketing industry looking to effectively target and engage with this coveted audience. One-on-one interviews and lively discussions will examine what makes for a compelling brand-creator partnership, how long-standing brands and sports leagues alike are pursuing Gen Z consumers Gen Z's growing influence in the workforce—and more. 

Where is the Gen Z Summit?

The one-day event will be held at City Winery in New York City. The location is Pier 57 at 25 11th Ave. in Chelsea, with the entrance on 15th Street.

When is the event and what time does it start?

The Ad Age Gen Z Summit is on Wednesday, March 6, 2024, starting with breakfast at 9 a.m. ET and ending at 3 p.m.

Who attends the Gen Z Summit?

The summit is designed for creatives, strategists and marketing leads looking to better understand what impacts the shopping, media and workplace habits of the digitally-native generation. Programming will provide practical advice on a range of topics useful for everyone from C-suite execs to entry-level agency and brand employees. Attendees will hear brand marketers, creators, Gen Z professionals and agency players discuss the strategies that led to success—and offer a peek at how they're planning for what's next.

Who is speaking at the Gen Z Summit?

Speakers include creators including Chris Olsen, Luca Mornet, and Kenneth Pabon; the heads of marketing for Claire's, Olaplex, HanesBrands and eyewear company Foster Grant; executives from sports teams Gotham FC and the New York Liberty; and Gen Z marketers shaping the industry from the inside. 

What's on the agenda?

Programming will explore the factors influencing Gen Z's buying habits; the strategies that both established and up-and-coming brands, including sports leagues, are leveraging to court Gen Z; and creators' perspectives on their approach to brand deals and social strategy, among other insights.   

How much are tickets?

The early-bird rate is $199 for Ad Age subscribers and $399 for nonsubscribers.

Buy tickets and see the latest updates, including speakers, topics and other details, at AdAge.com/GenZSummit.