Brand Marketing

2024 Summer Olympics—everything brands need to know

Olympic high jump gold medallist Gianmarco Tamberi jumps the Arc de Triomphe in an Olympics ad for Omega watches. (Omega)
JS
By:
Jon Springer
June 25, 2024 09:00 AM

Featured Stories

Creative Agencies
Rethink makes 18 creative hires across its North American offices

In an era of automation, consolidation and AI, the agency announces a goal to become at least 50% creative talent.

TN
By:
Tim Nudd
Rethink makes 18 creative hires across its North American offices
Amazon
How Amazon’s AI ad campaign tools are being used by brands to test new ad targeting
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By:
Garett Sloane
How Amazon’s AI ad campaign tools are being used by brands to test new ad targeting
Winners and losers
Marketing winners and losers of the week
AP
By:
Adrianne Pasquarelli
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ES
By:
E.J. Schultz
Marketing winners and losers of the week
AANHPI Heritage Month
Yuzu’s Cindy Lim on building a social and dating app for the Asian community
CL
By:
Cindy Lim
Yuzu’s Cindy Lim on building a social and dating app for the Asian community