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Brand Marketing

2024 Summer Olympics—everything brands need to know

Olympic high jump gold medallist Gianmarco Tamberi jumps the Arc de Triomphe in an Olympics ad for Omega watches. (Omega)
JS
By:
Jon Springer
June 25, 2024 09:00 AM

The Olympics head to Paris next month with a mix of glamor and comforting familiarity.

Featured Stories

Accounts in Review
Ikea hires David and Alma following a fiercely contested US agency review
Accounts in Review

The WPP and Omnicom Group agencies will launch creative work for the retailer this fall.

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By:
Ewan Larkin
BB
By:
Brian Bonilla
Ikea hires David and Alma following a fiercely contested US agency review
Agencies
4As names Justin Thomas-Copeland CEO
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Lindsay Rittenhouse
4As names Justin Thomas-Copeland CEO
Retail
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Adrianne Pasquarelli
Why American Eagle is launching its first Substack to court Gen Z amid shopper slowdowns
Creativity
McGarrah Jessee is sending thumbs-up trophies to other agencies doing good work
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TN
By:
Tim Nudd
McGarrah Jessee is sending thumbs-up trophies to other agencies doing good work

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