Brand Marketing

How the DTC marketing model is evolving—insights from Hims & Hers, Rare Beauty, Cash App and others

Top row: Dan Kenger, chief design officer of Hims & Hers; Katie Welch, chief marketing officer of Rare Beauty; Will Simpson, head of brand strategy for Cash App; and Jinal Shah, chief marketing officer of Zip.Bottom row: Ryan Duitch, founder and CEO of Arro; Andrea Lisbona, CEO and founder of Touchland; Kim Gallagher, executive director of marketing and customer success at Nuuly; and Steven Tristan Young, chief marketing officer of Poshmark. (Courtesy of speakers)
EM
By:
Elizabeth Moore
February 24, 2025 11:00 AM

Featured Stories

Top 5
The top 5 creative campaigns to know about right now

Outdoor activations in sports, health and technology led the way creatively this week.

TN
By:
Tim Nudd
The top 5 creative campaigns to know about right now
Influencers & Creators
How Jools Lebron’s ‘very demure’ viral catchphrase turned into a business model
GF
By:
Gillian Follett
How Jools Lebron’s ‘very demure’ viral catchphrase turned into a business model
Agency Brief
Agency Brief: Martin layoffs, PetSmart’s media agency change and more
EL
By:
Ewan Larkin
|
BB
By:
Brian Bonilla
Agency Brief: Martin layoffs, PetSmart’s media agency change and more
Winners and losers
Marketing winners and losers of the week
AP
By:
Adrianne Pasquarelli
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ES
By:
E.J. Schultz
Marketing winners and losers of the week