Ad Age NextGen Marketing Summit—everything you need to know

Join Ad Age in person in March for the NextGen Marketing Summit, a three-day immersive event on Gen Z, direct-to-consumer marketing and the creator economy. Designed as a crash course for chief marketing officers, brand strategists, agency leads, social marketers and media managers, the summit focuses on how to innovate marketing strategies in 2025 to more authentically connect and engage with some of the most hard-to-reach consumers. There will be one-on-one interviews, lively discussions and interactive opportunities to learn what’s driving brands now and what’s next. NextGen Marketing Summit Join us for a crash course on Gen Z, DTC marketing and the creator economy Register today When and where is the NextGen Marketing Summit? The three-day event will be held in New York City on March 4-6, 2025. What time does it start? The Ad Age NextGen Marketing Summit will start each day with a networking breakfast at 8:30 a.m. ET; programming will start at 9:30 a.m. and run until approximately 3:30 p.m. Who attends the NextGen Marketing Summit? The summit is designed for industry professionals looking to better understand how marketing is evolving for today's consumer. Programming will provide practical advice on a range of topics useful for everyone from C-suite execs to entry-level agency and brand employees. Attendees will hear how to tap into the latest trends, understand new insights and apply effective strategies—and get a peek at how to plan for what’s next. Who is speaking at the NextGen Marketing Summit? The summit opens on March 4 with sessions all about Gen Z, and those taking the stage include marketers from Tower28, JanSport and Shein, as well as executives from The Harris Poll, Dang and Her Campus Media. On March 5, the focus turns to DTC marketing, when speakers include brand marketing leaders from Rare Beauty, Poshmark, Bubble Skincare, Nuuly, CashApp and buy now, pay later company Zip, as well as founders from Touchland and Arro. A day of sessions about the creator economy will round out the NextGen Marketing Summit on March 6. Speakers include Bryan Reisberg, dog dad to Maxine the Fluffy Corgi and owner of Little Chonk; Gary Vaynerchuk, a serial entrepreneur and the creator of VeeFriends; and Ash Xu, a content creator who directed a Taco Bell TV commercial. There will also be executives from Digital Brand Architects, SuperHeroes, Obviously, Talentiish and Billion Dollar Boy. What’s on the agenda? Programming on day one will explore the values driving Gen Z’s decision-making and loyalty; how brands are embracing unhinged social content and why it’s resonating with audiences; and the strategies fashion and food brands are using to win over Gen Z. March 4 will also include the Gen Z Career Forum, a dedicated hour for students and early career professionals to get practical advice on launching their careers and excelling in the industry. Day two explores how DTC brands have built an affinity within youth culture. Sessions include a deep dive into successful brand collaborations; how finance brands are engaging younger audiences; and the rise of sustainability and thrifting. There will also be the marketing ideas swap, an interactive segment where attendees can share quick, actionable marketing strategies with each other, leaving with a collection of fresh strategies they can implement in their DTC businesses. On day three, conversations turn to the pivotal role creators and influencers have in modern marketing playbooks. Panels will examine topics including how AI is reshaping the world of creators; what it takes to forge mutually beneficial brand-creator partnerships; and how the lines between traditional entertainment content and social video series are blurring as brands forge partnerships with social content creators. VaynerMedia will also host a livestream shopping session at the conference. How much are tickets? For Ad Age subscribers, the presale rate is $349 for a single-day pass or $649 for all three days. For nonsubscribers, the presale rate is $549 for a single-day pass or $849 for all three days. Buy tickets and see the latest updates, including speakers, topics and other details, at AdAge.com/NextGen2025. NextGen Marketing Summit Join us for a crash course on Gen Z, DTC marketing and the creator economy Register today

Ad Age NextGen Marketing Summit—everything you need to know

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