Brand Marketing

8 trends that will drive summer alcohol marketing

Surfside, a vodka-based hard tea brand, was a breakout beach hit in 2023. (Cole Quigley for Surfside)
JS
By:
Jon Springer
April 26, 2024 09:00 AM

Featured Stories

Newfronts
NewFronts 2025—what brands and agencies need to watch
Newfronts

Advertisers, internet giants and ad tech companies to meet as brands shift marketing strategies on the fly to account for unpredictable tariffs.

GS
By:
Garett Sloane
NewFronts 2025—what brands and agencies need to watch
Influencers & Creators
Creator and influencer trends brand marketers need to know about right now
Influencers & Creators
GF
By:
Gillian Follett
Creator and influencer trends brand marketers need to know about right now
Food & Beverage
Instacart is launching a Gen Z party-focused delivery app
Food & Beverage
EW
By:
Erika Wheless
Instacart is launching a Gen Z party-focused delivery app
Brand Marketing
CMO job moves and hiring trends to watch
Brand Marketing
ES
By:
E.J. Schultz
CMO job moves and hiring trends to watch