Brand Marketing

AB InBev CMO—why Cannes Lions Marketer of the Year award validates our corporate culture

Marcel Marcondes, A-B InBev's newly named global CMO, says it's no accident that Cannes recognition for marketing comes at a time when business results have also been stellar. He describes his mission as organic growth through marketing that addresses the needs of business, the consumer and society so that "everybody wins." (ABInBev)
JS
By:
Jon Springer
June 15, 2022 10:00 AM

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