Brand Marketing

Amazon DSP measurement—what brands are getting wrong

Acadia's “Fit for Purpose” report offers suggestions on ways brands should measure Amazon campaigns using business objectives. (Bloomberg LP)
AP
By:
Adrianne Pasquarelli
March 23, 2023 09:30 AM

Featured Stories

Accounts in Review
Ikea hires David and Alma following a fiercely contested US agency review
Accounts in Review

The WPP and Omnicom Group agencies will launch creative work for the retailer this fall.

EL
By:
Ewan Larkin
BB
By:
Brian Bonilla
Ikea hires David and Alma following a fiercely contested US agency review
Retail
Why American Eagle is launching its first Substack to court Gen Z amid shopper slowdowns
Retail
AP
By:
Adrianne Pasquarelli
Why American Eagle is launching its first Substack to court Gen Z amid shopper slowdowns
Creativity
McGarrah Jessee is sending thumbs-up trophies to other agencies doing good work
Creativity
TN
By:
Tim Nudd
McGarrah Jessee is sending thumbs-up trophies to other agencies doing good work
TV Upfront
17 hot take predictions for the TV upfronts
TV Upfront
PH
By:
Parker Herren
17 hot take predictions for the TV upfronts