Brand Marketing

Amazon DSP measurement—what brands are getting wrong

Acadia's “Fit for Purpose” report offers suggestions on ways brands should measure Amazon campaigns using business objectives. (Bloomberg LP)
AP
By:
Adrianne Pasquarelli
March 23, 2023 09:30 AM

Featured Stories

Travel
Expedia is downsizing its in-house agency—what to know

Expedia's move follows internal agency cutbacks at other places such as Keurig Dr Pepper, PepsiCo and Suntory Global Spirits.

AP
By:
Adrianne Pasquarelli
Expedia is downsizing its in-house agency—what to know
Cannes Lions
Cannes 2025—everything marketers need to know about making deals at the festival
GS
By:
Garett Sloane
Cannes 2025—everything marketers need to know about making deals at the festival
Pride Month
SPCSHP’s Nick Cerami on showing up, not showing off, for Pride
NC
By:
Nick Cerami
SPCSHP’s Nick Cerami on showing up, not showing off, for Pride
Top 5
The top 5 celebrity brand collabs you need to know about right now
PH
By:
Parker Herren
The top 5 celebrity brand collabs you need to know about right now