The streaming service’s ad-supported tier effectively “bring[s] ads to the only piece of our distribution ecosystem that wasn’t already ad-supported,” said Kim Kelleher, chief commercial officer of AMC Networks, in the press release. AMC+ is supposedly launching the new ad tier with “dozens of advertisers already on board” to run ads on the streaming service—though AMC Networks did not disclose which advertisers.
Subscribers to the ad tier of AMC+ will have access to the same range of content as those paying for the ad-free version, including AMC’s original series and other streaming services under the AMC Networks umbrella—such as Shudder, IFC Films Unlimited and Sundance Now. The subscription also includes access to the AMC, BBC America, IFC and Sundance TV linear networks.
When AMC Networks announced during the spring that it was introducing the ad tier, Kelleher told Ad Age the advertising in the new tier would be “sponsorship-heavy” and that the company is seeking advertisers aligned with the “scripted, quality content for mature adults” on AMC+.
Ads on AMC+ will include a range of products from AMC’s so-called “TEAL” product suite, including interactive and shoppable ads, overlays, inserted brand integrations and “other tech-enabled enhancements that weren’t possible before,” Kelleher said in the release. The ad load will be less than five minutes per hour.
