U.S. companies have made gains in increasing diversity inside their marketing departments but change is still slow to come, especially when it comes to Black, Hispanic and non-binary representation.
The progress—and shortfalls—are documented in the Association of National Advertisers’ fifth annual diversity report, which is produced with its Alliance for Inclusive and Multicultural Marketing (AIMM). This edition comes about two years after brands began making pledges towards racial justice, including announcing that they would diversify their supply chain to include small BIPOC-owned businesses and new hires, during and after the uprisings that followed the murder of George Floyd.
The report, which surveys marketers that are ANA members, such as Delta Airlines and Walgreens, shows that 29.1% of marketing employees are diverse, up from 26% when the report was first published in 2018. Also, chief marketing officers are overwhelmingly white, the report showed. Diversity in the position is measured at 14.6%, up slightly from 13.7% in 2021.
The survey of overall members includes responses from 32,623 people regarding gender identity and 29,194 people on ethnicity.