Brand Marketing

B2B CMOs are under more pressure as AI and data make the role more complex

B2B CMOs are under pressure to keep up with advancing technologies, build their brands and create better customer experiences. (iStock / Getty Images Plus)
LR
By:
Lindsay Rittenhouse
October 16, 2023 09:00 AM

Featured Stories

Retail
Why Walmart is trying to change its perception, even as sales climb

Walmart launches a campaign to show it's not the Walmart many people remember.

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Jack Neff
Why Walmart is trying to change its perception, even as sales climb
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Cannes Lions
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