As the worlds of streaming, e-commerce and data collide, brands are shifting their strategies, exploring how to better leverage the tools and platforms to reach consumers effectively. At the Ad Age Media Summit on Oct. 3 and 4, industry leaders will discuss this pivotal moment and what it means for entertainment and retail in 2024.
Marketing News & Strategy
Hear how Barbie, Peacock and Unilever are reshaping the future of media and commerce
Join marketing leaders at the Ad Age Media Summit on Oct. 3 and 4
Top row: Águeda Trujillo, Nathan Baynard, Celeste Castle
Middle: Kendra Prasad, Matt McDonald, Aaron Sobol
Bottom row: Charlie Collier, Steven Tristan Young and Kelly Campbell
Credit:
Courtesy of speakers
The two-day in-person event in New York includes a conversation with Nathan Baynard, Mattel's VP of global brand marketing for Barbie and dolls portfolio, on the partnerships and strategy that propelled the “Barbie” movie to what the toymaker's CEO referred to as a “milestone moment” for the company.
Roku Media President Charlie Collier will share how he sees the future of TV, detailing his approach to monetizing streaming and opportunities for commerce in the space.
Ulta Beauty's recently named Chief Marketing Officer Michelle Crossan-Matos will take the stage to discuss where the retailer, which posted a strong second quarter in August, sees growth in its marketing and how it plans to engage shoppers across different media platforms.
Peacock President Kelly Campbell will dive into the NBCUniversal-owned streamer’s programming and audience strategy, and how she is positioning its offerings in the competitive marketplace.
Other speakers include Matt McDonald, global head of connected TV and streaming at YouTube; Stephenie Cattonar, director of strategy and analytics for The Home Depot's retail media network; Jamie Power, senior VP of addressable sales for Disney Advertising; Aaron Sobol, head of U.S. media investment and partnerships at Unilever; Steven Tristan Young, Poshmark's chief marketing officer; Kendra Prasad and Teressa Iezzi from The Farmer's Dog; Celeste Castle, executive VP and head of research and measurement for Denstu Media U.S.; Danielle Carney, head of NFL sales at Amazon Ads; and Waterdrop's head of U.S. marketing, Águeda Trujillo.
Tickets are $499 through Friday, Sept. 15; Ad Age subscribers save $200. To purchase tickets and learn more about the event visit AdAge.com/MediaSummit.
