Brand Marketing

Barbie and women’s pro hockey—inside the brand’s deal with the fast-rising PWHL

Ottawa PWHL player Gabbie Hughes chats with a young fan, Hannah Thompson, who is wearing a Barbie x PWHL shirt. (PWHL)
JS
By:
Jon Springer
May 20, 2024 12:00 PM

Featured Stories

Awards
AICP Awards—Apple, Ikea, Doechii among top honorees at MoMA gala

Smuggler was the top production company, while TBWA\Media Arts Lab led the agency pack.

TN
By:
Tim Nudd
AICP Awards—Apple, Ikea, Doechii among top honorees at MoMA gala
Travel
Expedia is downsizing its in-house agency—what to know
AP
By:
Adrianne Pasquarelli
Expedia is downsizing its in-house agency—what to know
Cannes Lions
Cannes 2025—everything marketers need to know about making deals at the festival
GS
By:
Garett Sloane
Cannes 2025—everything marketers need to know about making deals at the festival
Pride Month
SPCSHP’s Nick Cerami on showing up, not showing off, for Pride
NC
By:
Nick Cerami
SPCSHP’s Nick Cerami on showing up, not showing off, for Pride