Brand Marketing

Barbie and women’s pro hockey—inside the brand’s deal with the fast-rising PWHL

Ottawa PWHL player Gabbie Hughes chats with a young fan, Hannah Thompson, who is wearing a Barbie x PWHL shirt. (PWHL)
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By:
Jon Springer
May 20, 2024 12:00 PM

Featured Stories

Accounts in Review
Taco Bell adds Quality Meats to its creative roster

Taco Bell also works with Deutsch, Biite, The Community and Edelman.

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By:
Brian Bonilla
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EW
By:
Erika Wheless
Taco Bell adds Quality Meats to its creative roster
Creative Agencies
Rethink makes 18 creative hires across its North American offices
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By:
Tim Nudd
Rethink makes 18 creative hires across its North American offices
Amazon
How Amazon’s AI ad campaign tools are being used by brands to test new ad targeting
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By:
Garett Sloane
How Amazon’s AI ad campaign tools are being used by brands to test new ad targeting
Media
Why Prudential’s head of paid media can’t wait for AI agents to handle measurement
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By:
Brandon Doerrer
Why Prudential’s head of paid media can’t wait for AI agents to handle measurement