Brand Marketing
Baskin-Robbins undergoes major rebrand, loses 'childish' logo
Gift Article
Share
Expand
Baskin-Robbins' old logo (left) and its new logo (right).
(Baskin Robbins)
By:
Jon Springer
April 11, 2022 02:00 PM
Featured Stories
Resources
So you’re graduating and want a marketing career—tips from ad industry leaders
Resources
CMOs, creative and agency leaders share advice on how to break into the industry.
AA
By:
Ad Age Staff
Winners and losers
Marketing winners and losers of the week
Winners and losers
AP
By:
Adrianne Pasquarelli
|
ES
By:
E.J. Schultz
Agencies
This organization wants to win over Gen Z with the peanut industry’s version of ‘Got Milk?’
Agencies
BB
By:
Brian Bonilla
Agencies
Agency layoffs—how to know if you’re at risk and what to do next
Agencies
LR
By:
Lindsay Rittenhouse