Despite its 150-year age, ADT has been modernizing its brand with new partnerships and sponsorships as it looks to protect the homes of the next generation of consumers. The Boca Raton, Florida-based company recently began marketing its partnership with Google, which invested in the company three years ago and has a 6% stake.
“Now, ADT professionally installs Google Nest products,” says the voiceover on a new 30-second ad that began running earlier this spring. “So your home is safe, and smart.”