Budweiser's new July 4th campaign, “Go Fourth, America,” launched today, featuring a nostalgic appearance from Bill Pullman reprising his 1996 role as President Thomas J. Whitmore in the movie "Independence Day." Behind a crest-emblazoned podium, Pullman reminds folks across the nation that no matter your zip code or accent, we are all Americans, joined in the fight against the coronavirus.
The spot celebrates the United States with a COVID-era spin on the film’s climactic presidential address, as Pullman calls on Americans to celebrate the national holiday like never before.
“Whether you drive a pickup or a hybrid, you live in the heartland or on the coast, whether you pronounce it America or ‘Murica, we are all Americans," declares a patriotic Pullman. "Seldom on the same page, but reading from the same book."