Brand Marketing

How bulletproof backpack brands are marketing this back-to-school season

A Safe Pack bulletproof insert for children's backpacks that protects against semi-automatic rifle rounds used in school shootings (A Safe Pack)
AP
By:
Adrianne Pasquarelli
August 30, 2022 09:00 AM

Featured Stories

Agencies
Publicis Groupe acquires influencer platform Captiv8
Agencies

Publicis is continuing its influencer agency shopping spree with its acquisition of Captiv8, which it will integrate with influencer agency Influential.

GF
By:
Gillian Follett
Publicis Groupe acquires influencer platform Captiv8
Measurement
Measurement glossary—what marketers and agencies need to know
Measurement
JN
By:
Jack Neff
Measurement glossary—what marketers and agencies need to know
TV Upfront
What media buyers really thought of 2025 TV upfronts—winners and losers, best celebrities and TV’s identity crisis
TV Upfront
PH
By:
Parker Herren
What media buyers really thought of 2025 TV upfronts—winners and losers, best celebrities and TV’s identity crisis
AI
How Coke used an AI agent to target ads to 828,000 fast-food fans
AI
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By:
Asa Hiken
How Coke used an AI agent to target ads to 828,000 fast-food fans