Brand Marketing

Cadillac reveals first electric Escalade with help from Big Boi and Simu Liu—behind the campaign

Cadillac will take over Times Square tonight with video billboards plugging its forthcoming electric Escalade, known as the IQ. (Cadillac)
ES
By:
E.J. Schultz
August 09, 2023 04:00 PM

Featured Stories

Cannes Lions
Cannes 2025—everything marketers need to know about making deals at the festival

Key themes for Cannes 2025.

GS
By:
Garett Sloane
Cannes 2025—everything marketers need to know about making deals at the festival
Brand Marketing
In-house agencies face financial and AI pressure—experts on the way forward
AP
By:
Adrianne Pasquarelli
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JS
By:
Jon Springer
In-house agencies face financial and AI pressure—experts on the way forward
Cannes Lions
23 rising voices reshaping marketing at Cannes Lions 2025
GF
By:
Gillian Follett
23 rising voices reshaping marketing at Cannes Lions 2025
Top 5
The top 5 celebrity brand collabs you need to know about right now
PH
By:
Parker Herren
The top 5 celebrity brand collabs you need to know about right now