Brand Marketing

Calm gets sleepy with LeBron James and Wu-Tang’s RZA in new campaign

(Calm)
October 18, 2021 01:00 PM

LeBron James is getting to be a regular in the advertising world. Last week, he appeared in a new ad for Tonal, the at-home fitness brand, a week after his cameo in a spot for the NBA. A few months back, he starred in a spot for Mtn Dew. Now, he’s following up such marketing with a new spot for Calm, the meditation brand.

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