French grocer Carrefour is the latest brand to infiltrate Epic Games’ Fortnite with its own experiential world, which envisions the green shopping experience of the future.
Carrefour’s “Healthy Map” transports gamers to what the brand calls the “Carrefour of tomorrow”—a supermarket that is more ecological and responsible. At the in-game supermarket, players can interact with an electric recharging station, trucks running on biomethane, a responsible fishing zone and a farm where animal welfare is a priority.
Through the activation, the brand makes a statement about the importance of healthy eating. Players in Fortnite usually pick up healing kits and potions to recharge their health in the actual game, but in Carrefour’s new simulated world, visitors can only do so by eating healthy (virtual) fruits, vegetables and fish.
The supermarket is partnering with Fortnite creator Teeqzy, who has nearly 1.7 million subscribers on YouTubers and 700,000 followers on Twitch, to launch the program with a livestream at a Carrefour supermarket. Carrefour has also shared a trailer of the experience and the code Fortnite players need to access the map on YouTube.