Brand Marketing

Cars.com debuts new logo and campaign to complement online upgrades

Cars.com old logo (top) and new logo (bottom) (cars.com)
June 01, 2023 01:00 PM

Cars.com owns one of the most valuable web domains in the world—the simple and easily searchable moniker is one reason why the online auto marketplace derives more than 60% of its site traffic organically, according to executives. But as auto retailing grows more complex, the brand must still put money into marketing.

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