Brand Marketing

Celsius lands deal as Major League Soccer’s official energy drink

Celsius is set to be the official energy drink of Major League Soccer. (Illustration by Ad Age)
JS
By:
Jon Springer
August 16, 2023 12:00 PM

Featured Stories

Food & Beverage
Inside the rise of Uncrustables—marketing gets a boost as adult love for the kids’ snack grows

Created for kids, the J.M. Smucker Co. is boosting marketing and manufacturing output as it enjoys love from celebrities and sports stars.

EW
By:
Erika Wheless
Inside the rise of Uncrustables—marketing gets a boost as adult love for the kids’ snack grows
Meta
Meta wants to automate where your ads appear. These new AI tools are step one.
AH
By:
Asa Hiken
Meta wants to automate where your ads appear. These new AI tools are step one.
Cannes Lions
Cannes Lions predictions—top creatives pick 53 campaigns to win
TN
By:
Tim Nudd
Cannes Lions predictions—top creatives pick 53 campaigns to win
Cannes Lions
Behind marketers’ agency briefs meant to secure Cannes Lions wins
EL
By:
Ewan Larkin
Behind marketers’ agency briefs meant to secure Cannes Lions wins