Brand Marketing

Chinese retailers boost U.S. marketing—behind the rise of Temu, AliExpress and others

Brands including Shein have poured marketing dollars into media in the U.S. as they look to U.S. consumers to fuel their expansion. (Shein via TikTok)
AP
By:
Adrianne Pasquarelli
March 21, 2023 09:00 AM

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