Brand Marketing

How brands are investing in college marketing

Brands have updated their college marketing playbooks beyond rush week. (Olipop, EMJ, Poppi, Uberone)
EW
By:
Erika Wheless
August 20, 2024 09:00 AM

Featured Stories

Agencies
WPP’s Mark Read stepping down as CEO

Read will remain in the role until the end of the year as the holding company looks for its next leader.

TN
By:
Tim Nudd
WPP’s Mark Read stepping down as CEO
AI
AI search is upending the PR industry—how brands and agencies need to adapt
BD
By:
Brandon Doerrer
|
AH
By:
Asa Hiken
AI search is upending the PR industry—how brands and agencies need to adapt
Agencies
TBWA\Chiat\Day plots its next chapter with slew of executive hires
EL
By:
Ewan Larkin
TBWA\Chiat\Day plots its next chapter with slew of executive hires
Opinion
Why Cannes is actually still relevant in 2025
MF
By:
M.T. Fletcher
Why Cannes is actually still relevant in 2025