Disney elevates Hulu chief to run Its streaming business

Walt Disney Co. has named Joe Earley as president of its direct-to-consumer business, a critical role that includes responsibility for the company’s flagship Disney+ and Hulu streaming services. Earley will report to Dana Walden and Alan Bergman, the co-chairmen of Disney’s entertainment division, the company said in a statement today. Earley succeeds Michael Paull, who will leave Disney after six years. Sign up for Ad Age newsletters From influencer marketing to agencies, get the latest news and analysis delivered to your inbox Click here Chief Executive Officer Bob Iger, who rejoined Disney in November with a mandate to improve returns, has been restructuring the company, restoring authority to creative executives, while also reducing costs. The initiatives are expected to save Disney $5.5 billion, in part through the elimination of 7,000 positions. Earley joined the company in 2019, overseeing marketing for the launch of the Disney+ service. He was elevated to president of Hulu last year and will continue to run that service until a full-time manager is appointed. “Joe has proven himself to be an extraordinary asset and is uniquely positioned for this role as we guide Disney’s streaming strategy into the future,” Bergman and Walden said in the statement. Disney agreed to buy Comcast Corp.’s one-third stake in Hulu next year in a deal that would value that business at $27.5 billion or more. Iger has recently suggested he might sell the operation, however. Disney appointed Goldman Sachs Group Inc. to advise on its options. Streaming is one of the pillars of Disney’s future as revenue from cable television declines. With investors pressing media companies to boost the returns from streaming, Iger is aiming for that business to break even as early as next year. Iger returned to lead Disney after a $1.47 billion quarterly loss in the company’s streaming business precipitated the ouster of his hand-picked successor, Bob Chapek. —Bloomberg News Subscribe to Ad Age Sign up now for the latest industry news and analysis Click here

Disney elevates Hulu chief to run Its streaming business

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