Brand Marketing

How young marketers influenced Disney’s ‘Wizards of Waverly Place’ revival campaign strategy

“Wizards Beyond Waverly Place” launched with a cross-generational marketing strategy (Disney/Eric McCandless)
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By:
Parker Herren
November 11, 2024 10:00 AM

Featured Stories

Food & Beverage
McDonald’s feeds fan frenzy for Snack Wraps’ return as Popeyes joins the fray

The Golden Arches is bringing back the beloved menu item after announcing chicken strips.

EW
By:
Erika Wheless
McDonald’s feeds fan frenzy for Snack Wraps’ return as Popeyes joins the fray
AI
Answer engine optimization (AEO) FAQ—how brands can prepare for AI search
AH
By:
Asa Hiken
Answer engine optimization (AEO) FAQ—how brands can prepare for AI search
Influencers & Creators
Creator and influencer trends—what Converse, Pinterest and other brands are doing right now
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By:
Gillian Follett
Creator and influencer trends—what Converse, Pinterest and other brands are doing right now
Cannes Lions
Cannes Lions 2025—everything to know about this year’s ad festival
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By:
Sabrina Sanchez
Cannes Lions 2025—everything to know about this year’s ad festival