Brand Marketing

Dove pledges not to use AI to portray real people in its ads

Dove’s latest Real Beauty ad, “The Code.” (Dove)
April 09, 2024 01:00 PM

For Dove, real beauty means no artificial intelligence. In the newest campaign for its long-running Real Beauty platform, the Unilever brand pledges to never use AI in its advertising to portray real people, while introducing a prompt that will yield more realistic body representations for people who do use AI to search for beauty images.

Staying current is easy with newsletters delivered straight to your inbox.