Brand Marketing

DTC founders as influencers—behind the marketing risks and rewards

There are some risks associated with using your DTC brand's founder as the go-to influencer, too; for instance, Tyler Haney, the founder of Outdoor Voices sporting necklaces (above), recently called out the brand on social media, almost three years after leaving her position as CEO. (Ty Haney via Instagram)
August 16, 2023 09:00 AM