Each week, we publish all the major news in the direct-to-consumer industry, focusing on the shift to retail shelves, tracking financials of major players in the space, as well as highlighting executive appointments and exits.

Have DTC tips or news to share? Email Phoebe Bain at [email protected]. 

Now in stores

Oui the People: The direct-to-consumer skincare brand is launching in Sephora’s online stores on Aug. 22 and will roll out in 266 Sephora stores on Sept. 15. Oui the People was part of the Sephora Accelerate Program, which aims to promote diversity and inclusion within the beauty industry.

Function of Beauty: The haircare brand announced it entered Sephora last week with an exclusive collection. Function of Beauty, which was founded in 2015, is also sold in Target stores.

Panic Panties: The DTC underwear brand is entering Walgreens stores, it announced last week. The move was at least partially funded by a Kickstarter campaign, the brand announced on Instagram.

DTC dollars 

Parade: The DTC underwear brand from content creator Cami Téllez was acquired by Ariela & Associates International, a lingerie manufacturer. Téllez, Parade’s co-founder and CEO, reportedly told employees she’s now being “pushed out” of her company. Terms of the deal were not disclosed. 

Jinx: The dog food brand, which shifted its “core business from direct-to-consumer into retail partnerships,” announced that it raised a $17.85 million Series B.

Rare Beauty: Selena Gomez’s DTC beauty brand announced earlier this month that it will be hosting a benefit event for its “Rare Impact” fund for mental health services.

People on the move

Grove Collaborative Co-founder Stuart Landesberg is stepping down from his CEO position. Former Shopbop CEO Jeff Yurcisin will take his place.  

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