Each week, we publish all the major news in the direct-to-consumer industry, focusing on the shift to retail shelves, tracking the financials of major players in the space, as well as highlighting executive appointments and exits.
Have DTC tips or news to share? Email Phoebe Bain at [email protected].
Now in stores
Soft Services: Founded by two former Glossier employees in 2021, the direct-to-consumer skin and body care brand rolled out at Sephora on Feb. 13, according to the brand’s Instagram.
Kate McLeod: Sephora is expanding its body care category with products from this DTC eco-friendly brand. Kate McLeod’s lotion bar, dry brush and mini sampler set rolled out in Sephora stores Feb. 16. The brand first appeared on Sephora’s website starting in April 2022, a Kate McLeod spokesperson said.