On a weekly basis, we publish all the major news in the direct-to-consumer industry, focusing on the shift to retail shelves, tracking financials of major players in the space, as well as highlighting executive appointments and exits.

Have DTC tips or news to share? Email Phoebe Bain at [email protected]. 

Now in stores

Care/of: The supplement brand rolled out on Amazon, marking Care/of’s first official e-commerce retail partner, according to a press release. The move is part of a wider retail expansion strategy for Care/of, which also debuted in Sam’s Club back in April. 

Also read: How Care/of brought personalization to vitamins

SmileDirectClub: On July 11, the Invisalign competitor announced it was opening 18 “SmileShop” retail store openings across the U.S., bringing its total count to 128 global locations, according to a press release. In the branded shops, customers can receive personalized care from dental professionals, including consultations and assessments. The openings came less than a month after the orthodontics company released 17,000 customers who asked for refunds from nondisclosure agreements.

Also, SmileDirectClub Chief Marketing Officer John Sheldon is stepping down after five years at the company, he posted on LinkedIn.

Daily Harvest: The DTC meal kit company has entered physical grocery stores for the first time, announcing a partnership with Kroger on July 18. To celebrate the milestone, Daily Harvest is giving away 20 VIP suite tickets to Taylor Swift's Era’s Tour on Aug. 7.

DTC dollars 

Skims: Kim Kardashian’s shapewear brand reached quadruple unicorn status last week, when news broke that Skims raised $270 million in a funding round that valued the business at $4 billion. Kardashian is also reportedly in talks to buy back part of her beauty brand, SKKN (Coty acquired a minority stake in the brand in 2020).

More news: L'Oréal Paris picks Kendall Jenner as a brand ambassador

Bread Beauty Supply: The DTC haircare brand recently closed on a “multi-million dollar” seed funding round led by Fearless Fund, a VC firm that specializes in startups led by women of color, according to a press release. The funding could be the not-so-secret ingredient for Bread’s future growth, as it plans to expand product offerings and distribution channels with the extra cash. 

Blu Atlas: The men’s personal care space isn’t talked about nearly as much as the women’s beauty industry. But the company Foundry seems like it’s betting on that changing—it recently acquired men’s fragrance and skincare brand Blu Atlas for an “undisclosed eight-figure sum,” according to a press release.

People on the move

Revolution Beauty CEO Bob Holt is stepping down as part of a settlement with its shareholder Boohoo, although he will remain in the interim CEO position through August. Boohoo had sought changes to the board, “calling for better management after questions over its 2022 accounts,” Reuters reported. 

Clothing brand Rag & Bone’s co-founder Marcus Wainwright is leaving his chief brand officer role. The company’s Chief Merchandising and Design Officer Jennie McCormick will oversee women’s wear moving forward, and Kyle Sweeney, its senior VP of men’s design, will run men’s design.

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