Brand Marketing
DTC marketing news and trends—tracking the industry ups and downs
Gift Article
Share
Expand
Canada Goose’s DTC revenue grew 22.6% in the fourth quarter.
(Canada Goose, Skims, and Jones Road)
By:
Phoebe Bain
May 22, 2023 02:00 PM
Featured Stories
Food & Beverage
Coke remakes its ‘Hilltop’ ad in American Sign Language—and gets a sign name
Food & Beverage
Partnership with Gallaudet University also gives the brand its own ASL sign
JS
By:
Jon Springer
Agencies
BarkleyOKRP unveils its succession plan, including a new CEO
Agencies
EL
By:
Ewan Larkin
Accounts in Review
Havas wins Olive Garden’s media account
Accounts in Review
LR
By:
Lindsay Rittenhouse
TV Upfront
15 next-gen media buyers to know—and their upfront advice for advertisers
TV Upfront
PH
By:
Parker Herren