Canada Goose’s DTC revenue grew 22.6% in the fourth quarter.
On a weekly basis, we publish all the major news in the direct-to-consumer industry, focusing on the shift to retail shelves, tracking financials of major players in the space, as well as highlighting executive appointments and exits.
Have DTC tips or news to share? Email Phoebe Bain at [email protected].
Skims: On May 16, Kim Kardashian’s shapewear brand opened a pop-up shop in New York City’s Rockefeller Center. It’s not the trendiest retail location in Manhattan, but it is a touristy one—and Skims isn’t the first DTC brand to take advantage of that. Hill House Home, for instance, opened a permanent retail location there in December.
LolaVie: Clearly, Ulta shoppers are the kind of people who would have gotten “The Rachel” haircut back when “Friends” was on. Jennifer Anniston’s hair care brand LolaVie recently rolled out in the beauty retailer, making Ulta the first wholesale and brick-and-mortar store the company has entered.
Jones Road: Everyone is headed to the Hamptons this summer—even Bobbi Brown’s DTC makeup and beauty brand, Jones Road, which opened its third retail location, in East Hampton, last week.
Birchbox: Some might remember the subscription beauty brand’s sale to women’s health organization FemTec Health in 2021. Now, nearly two years later, investment firm Retention Brands is acquiring Birchbox’s assets as FemTec Health prepares to shut down.
Canada Goose: The outerwear brand seems like it’s been giving its DTC business some love lately—at least judging by its May 18 fiscal fourth-quarter report. Canada Goose’s DTC revenue grew 22.6% in the quarter, and the brand has plans to “more than double” its current 51 permanent retail locations.
On: The trendy DTC sneaker brand reported its first-quarter earnings on May 16 that put an exclamation point on the word “trendy”—sales were up 78.3% year over year.
Ernesta, the DTC rug company from Peloton co-founders John Foley, Hisao Kushi and Yony Feng, has rolled out in beta.
Plus-sized DTC fashion company Torrid last week announced the resignation of Tim Martin, who served as both its chief financial officer and chief operating officer.
Someone (almost) figured out how to ship canned wine.
