Each week, we publish all the major news in the direct-to-consumer industry, focusing on the shift to retail shelves, tracking financials of major players in the space, as well as highlighting executive appointments and exits.
Have DTC tips or news to share? Email Phoebe Bain at [email protected].
Now in stores
Flamingo Estate: The upscale direct-to-consumer lifestyle brand is once again partnering with fashion brand Mytheresa on a pop-up shop—just like the pair did this past summer in the Hamptons. This time, the shop is in Los Angeles and is called the “Holiday House.” It opens Dec. 1 and is expected to close Dec. 24.
Madhappy: On Black Friday, the DTC apparel brand opened a new store in West Hollywood, California, according to a tweet from Peiman Raf, its co-founder and CEO. The 6-year-old brand also has a brick-and-mortar store in New York’s SoHo neighborhood.
Graza: The DTC olive oil brand announced its entrance into Walmart on Instagram. Graza is also available in retailers such as Whole Foods and Target.