DTC marketing news and trends—tracking the industry ups and downs

Each week, we publish all the major news in the direct-to-consumer industry, focusing on the shift to retail shelves, tracking financials of major players in the space, as well as highlighting executive appointments and exits. Have DTC tips or news to share? Email Phoebe Bain at phoebe.bain@adage.com. Check out the latest Ad Age events and award programs Now in stores Beyond Yoga: The DTC yoga apparel brand opened a retail store in Washington state this week. It’s the brand’s seventh brick-and-mortar location, but only its second outside of California. Reel Paper: Target shoppers, meet Reel—the DTC sustainable bamboo toilet paper brand became available at all Target locations nationwide earlier this month, according to a brand spokesperson. Parachute: Continuing its ephemeral retail trend, the DTC home goods and bedding brand is hosting a pop-up shop in New York’s West Village on June 8 and 9 at Café Kitsuné, according to a brand spokesperson. The theme is “all good things come back around,” as Parachute is promoting its new sustainability initiative with the event. View this post on Instagram A post shared by PARACHUTE (@parachutehome) DTC dollars Olipop: The better-for-you soda brand expects to hit $500 million in sales this year, according to Bloomberg. That’s more than double the $200 million in sales the company did last year. Crown Affair: The buzzy DTC haircare brand recently secured $1.6 million in debt financing, according to a new SEC filing. View this post on Instagram A post shared by Crown Affair (@crownaffair) People on the move The subscription pet product brand Barkbox’s parent company Bark appointed Meghan Knoll as its chief direct-to-consumer officer. She’s returning to Bark after leaving to serve as the CEO of Cat Person, a DTC cat food brand. Also read: Bark is launching an airline for dogs Social post of the week every DTC Instagram ad is like ‘as a founder, I couldn’t let this need go unaddressed and made it my mission to solve things.” Babe, you’re selling rugs.— Lizzie O'Leary (@lizzieohreally) May 30, 2024 Subscribe to Ad Age Sign up now for the latest industry news and analysis Click here

DTC marketing news and trends—tracking the industry ups and downs

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