Brand Marketing

Earth Day 2023—how brands are celebrating the holiday

Lavazza launched a fake new coffee blend called “Tierra Marte” for Earth Day. (Lavazza)
JY
By:
Jade Yan
April 21, 2023 10:00 AM

Featured Stories

Retail
Why Walmart is trying to change its perception, even as sales climb

Walmart launches a campaign to show it's not the Walmart many people remember.

JN
By:
Jack Neff
Why Walmart is trying to change its perception, even as sales climb
Datacenter
US ad employment slumped in May for the sixth consecutive month
BJ
By:
Bradley Johnson
US ad employment slumped in May for the sixth consecutive month
Cannes Lions
AI becomes a Cannes co-pilot for agencies
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By:
Brian Bonilla
AI becomes a Cannes co-pilot for agencies
Cannes Lions
How to survive Cannes Lions—veteran ad execs share their top tips for first-timers
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By:
Gillian Follett
How to survive Cannes Lions—veteran ad execs share their top tips for first-timers