Orchard has also seen its share of acclaim. The shop was a Standout on Ad Age’s A-List earlier this year. Of particular note was the agency’s quirky Thanksgiving ad for Ocean Spray. The unexpectedly fun spot gave cranberry jelly a memorable role at the holiday table, and may provide a hint of what consumers might expect from Etsy’s coming creative.
In May, Etsy reported first-quarter earnings that exceeded analyst expectations. Revenue grew 10.6% over the year-earlier period to $640.9 million. Yet its growth could slow amid larger economic concerns for retail. Net income fell to $74.5 million, down from $86.1 million a year earlier.
Orchard is expected to lean into Etsy’s distinction as a shopping destination.
“Shopping for a gift on Etsy feels different,” said Laura Janness, co-founder and chief strategy officer at Orchard, in a statement, noting that it feels “personal, thoughtful and unique.” She added, “We want more people to experience this feeling and can’t wait to help turn new users into vocal advocates.”