Former Coke and Converse marketer Geoff Cottrill is taking over as chief marketing officer at Topgolf Entertainment Group, which is known for entertainment venues where players hit microchip-equipped golf balls at targets.
Cottrill joins TopGolf as part of a management overhaul orchestrated by CEO Artie Starrs, who joined TopGolf earlier this year after serving as global CEO for Pizza Hut under Yum Brands. TopGolf has been in expansion mode since merging with Callaway earlier this year. The company recently opened its first New York location that became its 71st global venue. The concept is to combine food, entertainment and golf, akin to what Dave & Buster’s has done with video arcade games.