Brand Marketing

Fake out-of-home ads—how they help and hurt brands and the OOH industry

You won’t see these billboards driving down the highway or walking through a city—or anywhere outside social media, for that matter. (Graza, Canopy, Glossier)
PB
By:
Phoebe Bain
November 29, 2023 10:00 AM

Featured Stories

Resources
So you’re graduating and want a marketing career—tips from ad industry leaders
Resources

CMOs, creative and agency leaders share advice on how to break into the industry.

AA
By:
Ad Age Staff
So you’re graduating and want a marketing career—tips from ad industry leaders
Datacenter
All Access exclusive—How this year’s ad job losses might foreshadow a recession
Datacenter
BJ
By:
Bradley Johnson
All Access exclusive—How this year’s ad job losses might foreshadow a recession
Winners and losers
Marketing winners and losers of the week
Winners and losers
AP
By:
Adrianne Pasquarelli
|
ES
By:
E.J. Schultz
Marketing winners and losers of the week
Agencies
This organization wants to win over Gen Z with the peanut industry’s version of ‘Got Milk?’
Agencies
BB
By:
Brian Bonilla
This organization wants to win over Gen Z with the peanut industry’s version of ‘Got Milk?’