Brand Marketing

Fanatics imagines Tom Brady as an MLB legend in new campaign

A card featuring 1995 Montreal Expos draftee Tom Brady is featured in Fanatics’ Bowman Draft card set. (Fanatics Collectibles)
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By:
Jon Springer
December 12, 2023 03:30 PM

Featured Stories

Accounts in Review
Inside Mars’ massive agency review—Publicis takes media from WPP, IPG expands its remit

The confectionery giant has also expanded its relationship with IPG.

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By:
Ewan Larkin
Inside Mars’ massive agency review—Publicis takes media from WPP, IPG expands its remit
Agencies
What WPP’s next CEO will inherit and who could be in the running
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By:
Brian Bonilla
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By:
Ewan Larkin
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By:
Lindsay Rittenhouse
What WPP’s next CEO will inherit and who could be in the running
Food & Beverage
How coffee marketers are responding to growing desire for decaf and half-caff
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By:
Jon Springer
How coffee marketers are responding to growing desire for decaf and half-caff
Influencers & Creators
Creator and influencer trends brand marketers need to know about right now
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By:
Gillian Follett
Creator and influencer trends brand marketers need to know about right now