Amid a record surge in antisemitic incidents, a new campaign aims to drive awareness to the increase while also calling for action from bystanders.
The Foundation to Combat Antisemitism’s $25 million push introduces a new symbol, a blue square emoji. The small square represents the disparity between the 2.4% size of the Jewish population in the U.S. and the statistic that the group is victim to 55% of religious-based hate crimes, according to a spokesman.
One of the campaign’s core ads shows a blue square at the center of a black screen. “The size of this square is 2.4% of your screen. The same size as the Jewish population in the U.S. Yet Jews are on the receiving end of 55% of all religious hate crimes.” The spot ends with a call to action—encouraging viewers to share the blue square in order to show their support for Jews and #StandUpToJewishHate.
“When you share those data points side by side, they really strike people and leave an impression,” said Matthew Berger, executive director of the FCAS. “The idea is that we’re encouraging people to understand what the blue square symbolizes and then use it to post and share.”