Amid fears that AI is coming for all of our jobs, Fiverr, the freelance job marketplace, is out with a new campaign that takes a much more optimistic view. Called “Power of Humanity,” the in-house effort posits that humans, and their creative touch, are the driving force that AI needs as it evolves.
“With this campaign, we wanted to emphasize that human talent is still essential and that we shouldn’t be threatened by the potential of AI,” said Gali Arnon, Fiverr’s chief marketing officer, adding that “AI is a great tool that can help elevate your business and work, but at the end of the day, great ideas and creativity come from human talent.”
A 60-second spot that will begin airing next week reinforces that message. A final version of the ad was not available at press time.