Why FreshDirect is investing in broadcast TV for the first time

FreshDirect is out with a campaign that posits the brand as a destination for busy consumers looking for value and convenience. It's the first work from the grocery delivery brand's partnership with Curiosity, which the brand selected as its first creative agency of record five months ago. The new push is also FreshDirect’s first foray into broadcast TV as it tries to raise brand awareness following a boost from COVID-19.