Brand Marketing

Gen Alpha’s love for Drunk Elephant’s adult skincare products sparks backlash—what brands can learn

Drunk Elephant has become popular with an audience it wasn’t intended for: children. (Drunk Elephant via Instagram)
PB
By:
Phoebe Bain
December 18, 2023 04:01 PM

Featured Stories

Cannes Lions
AI becomes a Cannes co-pilot for agencies

Agency execs are using AI for travel, new business and awards submissions.

BB
By:
Brian Bonilla
AI becomes a Cannes co-pilot for agencies
Agency Brief
Agency Brief: Dentsu X, Horizon Media, The Community and more
EL
By:
Ewan Larkin
Agency Brief: Dentsu X, Horizon Media, The Community and more
Cannes Lions
How to survive Cannes Lions—veteran ad execs share their top tips for first-timers
GF
By:
Gillian Follett
How to survive Cannes Lions—veteran ad execs share their top tips for first-timers
Winners and losers
Marketing winners and losers of the week
AP
By:
Adrianne Pasquarelli
|
ES
By:
E.J. Schultz
Marketing winners and losers of the week